The new construction project of Huang Hsiang will introduce unmanned stores. The total sales will challenge tht total of NT$25 billion.
2017-11-19 09:18:16 Economic Daily News Reporter Mei-ling Chen/Taipei
Huang Hsiang does not take the old route of price war and instead introduces the unmanned store concept community to grab the market. The listed construction company is launching the "Innovative New Heavens" in Tucheng and aims to challenge a total sales of NT$25 billion. Yesterday (18), the "Smart Maker Project" was announced to recruite startup companies to move in. The concept of "unmanned smart store" was incorporated into the project, and new ideas were planned with creative products to meet the market. Yu-hua Yu, the spokesperson for Huang Hsiang, said that the housing market has entered a slow-moving pattern, and the price wars of pre-sale and new-built housing markets have become increasingly fierce. However, construction companies cannot keep trying to gain sales through lowering the prices. After all, the construction costs are fixed. Instead of lowering the prices, it is better to give the project a new added value and make the customer feel that the value exceeds the money they paid. This is another new thinking of "being cheaper". The "Innovative New Heavens" series consists of four projects: Dreamer, Jubilant City, Yongning Station project and Dingpu Station project. The total sales is expected to challenge NT$25 billion. Yu-long Yang, the deputy general manager of New Land Advertising that is responsible for sales operations, said that “Innovative New Heavens” looks to create a community of startup base community and pass on the concept of creating a new life. By giving new value to the product, it shall break free of the price war of the current market. Yu-long Yang also pointed out that the "Smart Maker Project" will be offered during the first phase of Innovative New Heavens - Dreamer. With the smart and innovative applications as the main them, the company plans to build a startup project with core technologies such as smart stores, restaurants, sports, financial technology, Internet of Things, and VR/AR. The month-long selection process will start in the next month (December). Yu-long Yang said that the project aims to recruit 100 outstanding startup plans, and 30 companies will be selected for final review. Huang Hsiang will provide NT$100,000 for innovation and entrepreneurship support. In the end, 15 excellent startup projects will be selected, and the winning teams will get a three-year free rental offer for the first floor storefronts or the third floor office.